LIMITLESS

A viral campaign for Neil Burger's Limitless (formerly, Dark Fields) has started, with Bradley Cooper doing a faux informercial for NZT, the film's fictional wonder drug--think Viagra, but for the brain. When you see these ridiculous spots on television and the laundry list of side effects that accompany the "benefits", one wonders why any sane person would ingest them, making this video all the more hysterical. My favourite part is when Cooper just confidently hurls himself off of a cliff face into the ocean below.



Limitless is in theatres March 18, 2011